Buying Barriers (make it easy to do business/buy your wares) / Happenings In The Outhouse 03-Sept-2021

One of my daughters is at her first week in college and I wanted to send her something as a surprise.  The college had sent me info a few weeks ago on how I can order a care package for her, so obviously I'm all over that.  But when I start the process, there's a few problems.

I need the dorm where she's staying.  And her room number.  And a few other items, which made purchasing the care package a pain in the behind.

At the time, she didn't know any of the necessary info.

How many times have you just wanted go to some place, tell them what you want, hand over your money, and it's done?  All the time, right?

I hate buying vehicles.  Yes, you heard right.  Hate.  Not dislike or oh buying cars is a pain.  No, I hate it with so much passion that I'd rather drink the urine of a dead cow.  Why?  Because whenever I have bought cars, it's not easy.  Most of it did have to do with our financial situation, but still.  It could have been easier.  If the money portion was difficult, I would rather they say, nope we can't do it than the hours of waiting and waiting and waiting.

Amazon, for one, makes buying so damn easy.  Ebooks?  One click and done.  Merchandise.  Just a few clicks and done.

Almost two months ago, I went to a few hardware stores looking for yard maintenance equipment.  The two stores I frequented made it easy to buy.  I told them what I needed, and here you go, there it all is.  So easy.

The buying experience can either easy or not so much.  Put yourself in the customer's shoes.

One thing that irritates me is when authors offer incentives, but you need to download them in a different way than what you are used to.  I love my Kindle and I want to just read it on that.  Yes, there are ways of side loading items onto the Kindle, but that's too much hassle.

Make it easy to buy.

And people will buy more.