What is your BHAG?

Without a goal to aim for, what are you shooting for?

Jim Collins, who wrote books such as Built to Last and Good to Great, said that what distinguishes great companies from simply good ones is that the great ones have what he calls a BHAG (Big Hairy Audacious Goal).

Apply this in your own life.  What goal are you trying to achieve?

Think big.  Seriously.

"Okay, Mark, I want to be the world's greatest quarterback.  I'm already a quarterback for my high school team, so I want to be the best."

This would be that person's BHAG.

In October 2011, I wrote a blog centered around the short-sighted goal of JFK and NASA.  Now, in one instance, landing a man on the moon is a decent BHAG.  No arguments there.  But once it was achieved, they should've gone on to the next step.  Mars, anyone?

What is your BHAG?  Write it down.  Don't worry about how you're going to achieve it.  Just write it down, believe that you can do it, and the how will come to you.