One of my daughters was on a float in the parade, and afterward she asked how her competition did--she works for one of two banks in town. Her bank did something unique. All of the workers had flower hats and gave out flower seeds, along with the usual assortment of candies. The other one? I don't even remember it. Seriously. Not at all.
There were other floats in the parade that were . . . unremarkable. Not memorable.
We have a haunted woods near town, and their float is always memorable. A few other floats (I recall a kid promoting his dog poop scooping business) were slightly memorable but honestly that's about it.
What are you doing that's memorable?
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