It's remarkable to see a purple cow, something far different than all the rest.
This is at the heart of Seth Godin's teachings, in his book Purple Cow, he shows us that in order to make any real impact in your life, you need to be remarkable. In the five-minute video below, Seth talks about how to not be ordinary but different. Near the end of the video, he tells the story of a sock manufacturer who makes mis-matched socks. On purpose. That's remarkable.
It's not enough just to be different, but he need to tell why you are different. Let's say you're a small-business contractor, and for every deck you build, you'll donate a certain dollar amount for Habitat for Humanity. Or for every house you build, you'll donate $1,000 to the charity of your choice. Why are you doing what you are doing? If it's just to make money, you're not remarkable enough and no one will remember you.
What are you doing today to make yourself remarkable?
Here's a TED video of Seth, talking about not being ordinary.