Watch Your Audience / Happenings In The Outhouse 13-June-2025

It's important to know who your audience is.  If your marketing (how you are promoting yourself and/or your product--in my case, it would be my stories) has the potential to turn off your audience, I would highly suggest refraining from the type of promotion you're using and try a more positive tactic.

What do you mean, Mark?

I've been watching a young entrepreneur who is trying to find his way, to find out what he's good at and wants to do (and make a boatload of money at the same time despite it being unrealistic in what he desires).  The problem is his social media posts.  Tons of swearing, foul language.  If your audience isn't turned off by this type of language, by all means go for it.  But the audience that this person is trying to attract are homeowners, middle class people, hard-working people.  Starting a video with the line, "Hey, motherf---ers!" and "What's up, pu--ies!" would definitely turn me off.  I wouldn't comment.  I would just decide not to do business with that person.

Also, I strongly urge you to watch your political (or other hot topic) affiliations.  Yes, you may have an opinion about something, but at the same time you may be alienating 50% of your potential audience in a single post.  Trust me, I have completely unfollowed and not purchased any more books/products from a particular company/person based on a single post (okay, truth be told, it's a series of posts, but you get what I mean).

Watch what you put out there.  It's true that you have your opinions, but are your opinions aligned with your audience (or potential audience/customer)?